RED DEER HOSPICE SOCIETY
99 Arnot Avenue
Red Deer, Alberta T4R 3S6
403-309-4344
This position will remain open until June 30, 2022
Details
The Communications, Marketing and Development Manager is a key member of the Red Deer Hospice professional team, responsible for all strategic marketing, communications and fund development across the organization.
Reports to: Executive Director
Internal and External Stakeholders: Board of Directors, Staff, Business Community, Foundations, Donors and Supports, AHS Network, Volunteers, Residents and Families, Media, Service Organizations, Physicians, General Public
Key Responsibility Areas
Marketing and Communications
- Develop and implement a strategic marketing and communications plan which will support the mandate and strategic priorities of the Red Deer Hospice Society
- Establish a distinct and meaningful brand identity which will build and reinforce brand recognition throughout the community
- Oversee a comprehensive communications strategy for internal and external communication needs
- Develop promotional materials which support organizational fundraising campaigns, events and public awareness needs
- Lead media relations and manage Internet /website and social media presence in a way which appeals to traditional and new target markets
- Work closely with the Executive Director to manage and plan for all crisis communication needs of the organization
Fund Development
- Develop a comprehensive, multi-year fund development strategy which strategically aligns with the marketing plan, strategic plan and budgetary needs of the organization
- Identify and develop tactics for soliciting the support of new and nontraditional funding sources
- Build and maintain relationships with community, corporations, foundations and service organizations
- Create and oversee meaningful donor recognition and stewardship activities
- Provide guidance and support to the Event Coordinator in the planning and implementation of fundraising events on behalf of the organization
- Identify municipal, provincial and federal laws/regulations related to fundraising and ensure inhouse plans /practices align with requirements
- Aligned with the Volunteer Strategy, solicit, train and deploy Community Ambassadors from diverse demographic groups, to build community awareness and financial support for the organization
- Research and apply for relevant grants and bursaries
Strategic Leadership
- Be a champion in ensuring that Red Deer Hospice delivers on our mission and vision
- Demonstrate Red Deer Hospice values and principles in action
- Assist in drafting, implementing and reporting on the strategic plan of the organization
- Support the Executive Director in all items required for the Board of Directors
- Actively work to ensure Red Deer Hospice is leading the way in marketing and fund developments trends across the non-profit sector
Education
- Degree or diploma in Marketing, Communications or Public Relations
- ‘Planned Giving’ training/Fund Raising certification considered beneficial
Experience & Skills
- 5 years directly related experience in a health care setting, non-profit or similar environment
- Knowledge of fundraising principles and theories matched with practical experience
- Social media and website management skills
- Proven graphic design experience with Adobe Creative Suite
- Superior verbal, written and public speaking skills
- Ability to manage multiple projects and produce high-quality deliverables for internal and external clients, in a deadline-driven environment
- Builds productive relationships with a wide range of stakeholders
- Contributes to a high-performing team
- High level of Microsoft Office experience
To apply
Please submit your resume and cover letter to: communityservices@reddeerhospice.com or submit using our online form below.
The successful candidates will be required to be fully vaccinated for COVID-19.